# Excelsior Asset Management & Advisory

> Owner-side hotel asset management and advisory from New Delhi and Jaipur, India. Founded by hotelier Vikram Aditya Singh. Seven practices, each a free school: asset management, development, revenue management, hotel operations, quality assurance, F&B and restaurants, and careers. Tools run in the browser; example figures are illustrative.

Contact: vikram.singh@excelsiorassetmanagement.com · +91 98733 42567

## Pages

- [Excelsior Asset Management & Advisory](https://excelsiorassetmanagement.com/): Owner-side hotel asset management and advisory from New Delhi and Jaipur: asset management, valuation, development, revenue, operations and F&B, with free tools and courses.
- [Asset Management · Excelsior](https://excelsiorassetmanagement.com/asset-management): Owner-side hotel asset management: what we do for owners, a free twelve-module course, a valuation snapshot and fee and flow-through checks.
- [Development · Excelsior](https://excelsiorassetmanagement.com/development): Development: From the destination and the site to the opening night: what to build, how big, for whom, at what cost, and who should run it. We keep every decision tied to the numbers that justified the project.
- [Revenue Management · Excelsior](https://excelsiorassetmanagement.com/revenue-management): Revenue Management: Forecasting, pricing, inventory controls, overbooking, groups, distribution and the weekly rhythm that holds them together, for hotels and restaurants.
- [Hotel Operations · Excelsior](https://excelsiorassetmanagement.com/hotel-operations): Hotel Operations: How a luxury hotel is run: the guest journey, service design, standard operating procedures, and the habits that make department heads and general managers excellent.
- [Quality Assurance · Excelsior](https://excelsiorassetmanagement.com/quality-assurance): Quality Assurance: Brand and service standards, audits against the leading luxury benchmarks, mystery guests, engineering and fire and life safety, and the discipline of closing every finding.
- [F&B and Restaurants · Excelsior](https://excelsiorassetmanagement.com/food-and-beverage): F&B and Restaurants: Concepts, design, kitchens and back of house, recipes, menus, wine and the arithmetic of the table, from a principal who has created more than 67 restaurant concepts.
- [Careers · Excelsior](https://excelsiorassetmanagement.com/careers): Careers: Advice for students, young managers, department heads and general managers: where to train, which jobs to take, when to move, and how to cross from running hotels to owning and advising them.
- [Answers · Excelsior](https://excelsiorassetmanagement.com/answers): Plain answers to the questions hotel owners ask most.
- [Apps · Excelsior](https://excelsiorassetmanagement.com/apps): Excelsior’s apps for hotels and restaurants: VASREV for revenue, VAS POMEC for engineering and energy, ViC Floor for operations.
- [Beverage and Wine Pricing · Excelsior](https://excelsiorassetmanagement.com/beverage-pricing): Pour cost, bottle-to-glass arithmetic and a tiered wine pricing grid.
- [The Breakfast Compendium · Excelsior](https://excelsiorassetmanagement.com/breakfast-compendium): Healthy breakfast plates, green juices and cold-pressed combinations, each with measures and method.
- [The Hospitality Business Model Canvas · Excelsior](https://excelsiorassetmanagement.com/business-model-canvas): Osterwalder’s nine building blocks, worked for a luxury hospitality platform.
- [Catering and Banquet Standards · Excelsior](https://excelsiorassetmanagement.com/catering-and-banquets): Function files, room geometry, controls and pours for banqueting that earns its space.
- [Audits and Checklists · Excelsior](https://excelsiorassetmanagement.com/checklists): Six self-scoring audits that remember your ticks on this device.
- [The Claridges, New Delhi · Excelsior](https://excelsiorassetmanagement.com/claridges-case-study): A storied house rebuilt after 2020: the commercial engine, five F&B concepts, wellness and the redevelopment master plan.
- [The Claridges Redevelopment · Excelsior](https://excelsiorassetmanagement.com/claridges-redevelopment): Concept, approvals strategy, asset plan and business case for the next iconic luxury hotel of New Delhi.
- [Contact · Excelsior](https://excelsiorassetmanagement.com/contact): Start a conversation with Excelsior Asset Management & Advisory in New Delhi and Jaipur.
- [Curriculum Vitae · Vikram Aditya Singh](https://excelsiorassetmanagement.com/cv): Curriculum vitae of Vikram Aditya Singh: 28 years in luxury hotels and restaurants across four continents, as general manager, vice president and chief executive.
- [The Departments · Excelsior](https://excelsiorassetmanagement.com/departments): Sixteen departments of a luxury hotel: purpose, measures and standards.
- [The Development Manual · Excelsior](https://excelsiorassetmanagement.com/development-manual): From site to opening: gates, the area programme and benchmarks by tier, with calculators.
- [Digital Marketing for Hotels · Excelsior](https://excelsiorassetmanagement.com/digital-marketing): The booking journey, channel cost, funnel arithmetic and a launch checklist.
- [Expertise · Excelsior](https://excelsiorassetmanagement.com/expertise): Seven practices, each a school with services, courses, tools and films: asset management, development, revenue, operations, quality, F&B and careers.
- [Food and Beverage 101 · Excelsior](https://excelsiorassetmanagement.com/fb-101): How a hotel’s restaurants and bars should be run and measured.
- [F&B Concepts and Advisory · Excelsior](https://excelsiorassetmanagement.com/fb-concepts): How Excelsior conceives, designs and opens restaurants and bars, and the record behind it.
- [Food Safety and Hygiene · Excelsior](https://excelsiorassetmanagement.com/food-safety): The standards, temperatures and records that keep a kitchen safe, with an audit.
- [Glossary · Excelsior](https://excelsiorassetmanagement.com/glossary): The terms of hotel ownership, operation and revenue, defined.
- [Hotel Agreements 101 · Excelsior](https://excelsiorassetmanagement.com/hotel-agreements-101): Management, lease, franchise and hybrid agreements explained for owners.
- [Kitchen and BOH Design · Excelsior](https://excelsiorassetmanagement.com/kitchen-design): Flow, areas and equipment logic for kitchens and back of house, with a capacity tool.
- [The Leela Palace Udaipur · Excelsior](https://excelsiorassetmanagement.com/leela-palace-udaipur): A repositioning thesis written during the shutdown for the world’s highest-ranked hotel.
- [Terms and Privacy · Excelsior](https://excelsiorassetmanagement.com/legal): Terms of use and privacy for the Excelsior website and its tools.
- [Library · Excelsior](https://excelsiorassetmanagement.com/library): Every course, paper, case study, tool and recipe collection published by Excelsior, free to read.
- [The Lodhi, New Delhi · Excelsior](https://excelsiorassetmanagement.com/lodhi-case-study): Good to great: how The Lodhi grew revenue 3.5 times and RevPAR five times between 2016 and 2020.
- [Market Segmentation · Excelsior](https://excelsiorassetmanagement.com/market-segmentation): Segments, sources and channels: the mix that sets a hotel’s rate.
- [Menu Engineering · Excelsior](https://excelsiorassetmanagement.com/menu-engineering): Cost the plate, set the price and run the menu matrix on your own dishes.
- [The Menu Engineering Playbook · Excelsior](https://excelsiorassetmanagement.com/menu-engineering-playbook): Stars, plowhorses, puzzles and dogs: what to do with each, and how to run the matrix every month.
- [The Mixology Compendium · Excelsior](https://excelsiorassetmanagement.com/mixology): 383 cocktails in 25 chapters, from the martini to the wine cocktail, each with measures and method.
- [MKT, New Delhi · Excelsior](https://excelsiorassetmanagement.com/mkt-new-delhi): Four kitchens and a bar under one roof, planned as one business.
- [The Monthly Review · Excelsior](https://excelsiorassetmanagement.com/monthly-review): How an owner reads the month: the one-page report and the questions to ask.
- [Hotel Operations 101 · Excelsior](https://excelsiorassetmanagement.com/operations-101): How a hotel is run day to day, and what good looks like in each department.
- [Operator Fee Structures 101 · Excelsior](https://excelsiorassetmanagement.com/operator-fees-101): Base fee, incentive fee, owner’s priority and how the fee stack moves with performance.
- [Otium · Excelsior](https://excelsiorassetmanagement.com/otium): Otium, the lounge of the Excelsior house: cocktails, breakfast, wine, bars and restaurants, and the long essays.
- [The Owner’s Desk · Excelsior](https://excelsiorassetmanagement.com/owners-desk): Seventeen calculators for owners and managers: flow-through, fees, value, pricing, overbooking and more.
- [Ozumo · Excelsior](https://excelsiorassetmanagement.com/ozumo-concept): A contemporary Japanese restaurant concept, from name to napkin.
- [The Library of the Practice · Excelsior](https://excelsiorassetmanagement.com/practice-library): The contents of the Excelsior Compendium, three volumes on owner-side hotel asset management.
- [Vikram Aditya Singh · Excelsior](https://excelsiorassetmanagement.com/principal): Vikram Aditya Singh, principal of Excelsior: third-generation hotelier with 28 years in luxury hotels, from Four Seasons and Taj to The Lodhi and the Claridges Collection.
- [Restaurant Revenue Management · Excelsior](https://excelsiorassetmanagement.com/restaurant-revenue): RevPASH, table mix, meal duration and demand periods, with a calculator.
- [Revenue Management 101 · Excelsior](https://excelsiorassetmanagement.com/rm-101): Forecasting, pricing, protection, overbooking and displacement, with calculators.
- [Rooms Division · Excelsior](https://excelsiorassetmanagement.com/rooms): Front office, housekeeping and the 30-point room inspection.
- [The Safari Lounge Beverage List · Excelsior](https://excelsiorassetmanagement.com/safari-lounge-list): A complete bar list from The Lodhi, with its pricing logic.
- [Taj Exotica Resort & Spa, Maldives · Excelsior](https://excelsiorassetmanagement.com/taj-exotica-maldives): The island, repositioned: product, table and the twelve months on the record.
- [Trends · Excelsior](https://excelsiorassetmanagement.com/trends): The weekly note from Excelsior: one signed view on where hospitality is going, filed by practice.
- [The Wine Programme · Excelsior](https://excelsiorassetmanagement.com/wine-programme): How to run a cellar and a list: bins, the list, by the glass, formats and the pricing system.
- [Selected Work · Excelsior](https://excelsiorassetmanagement.com/work): Case studies: The Lodhi, Taj Exotica Maldives, The Leela Palace Udaipur, The Claridges and its redevelopment, MKT and Ozumo.

## Full text

- [llms-full.txt](https://excelsiorassetmanagement.com/llms-full.txt)